NOC 4163 – Business development officers and marketing researchers


  • Aboriginal economic development officer
  • advertising analyst
  • agriculture and food sector development consultant
  • agriculture and food sector marketing consultant
  • agri-food sector development consultant
  • agri-food sector marketing consultant
  • analyst – market research
  • analyst, manufacturers’ association
  • analyst, marketing
  • area development officer – government
  • business development officer
  • business issues lobbyist
  • commerce officer
  • commercial development officer – government
  • commercial research analyst
  • community development consultant
  • community economic development consultant
  • community economic development officer
  • consultant, marketing – market research
  • consultant, tourism – government
  • co-ordinator, tourism services – government
  • economic development consultant
  • economic development officer
  • economic development officer – Aboriginal communities
  • industrial commissioner
  • industrial development officer
  • industrial development representative
  • international development and assistance researcher
  • international marketing specialist
  • lobbyist, business issues
  • manufacturers’ association analyst
  • market analyst – non-financial
  • market research analyst
  • market research specialist
  • market researcher
  • marketing analysis specialist
  • marketing analyst
  • marketing analyst – non-financial
  • marketing consultant – market research
  • marketing consultant – wholesale
  • marketing project officer
  • marketing research specialist
  • marketing researcher
  • mining industry development consultant
  • officer, commercial development – government
  • officer, economic development – government
  • officer, industrial development – government
  • officer, regional economic development agency
  • officer, tourism development – government
  • program delivery officer – business development
  • program officer – international development agency
  • project officer, marketing
  • regional development analyst
  • regional development officer
  • regional economic development agency officer
  • regional industrial development officer
  • regional officer, industrial development
  • researcher, market
  • researcher, marketing
  • rural development officer
  • small business counsellor
  • tourism consultant – government
  • tourism development officer
  • tourism development officer – government
  • tourism industry consultant
  • tourism industry specialist
  • tourism services co-ordinator – government
  • trade promotion officer
  • visitor interpretation services co-ordinator – government

Job Duties

Business development officers and marketing researchers and consultants perform some or all of the following duties:

  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Plan and develop E-commerce strategies
  • Provide consultation on planning and starting of new businesses.

Employment Requirements

  • A bachelor’s degree in economics, commerce, business administration or public administration is required.
  • Certification as a certified economic developer (Ec.D.) may be required.
  • Certification as a Certified Marketing Research Professional (CMRP) may be required.

Additional Information

  • Progression to managerial positions is possible with experience.


  • Economic development managers (in 0412 Government managers – economic analysis, policy development and program administration)
  • Economists and economic policy researchers and analysts (4162)
  • Financial and investment analysts (1112)
  • International development or aid officers (in 4164 Social policy researchers, consultants and program officers)
  • Marketing managers (in 0124 Advertising, marketing and public relations managers)
  • Other financial officers (1114)
  • Urban and land use planners (2153)

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